About 65% of all shoe returns are associated with an inappropriate size selection.
The shoe size is approximate and does not correspond to the distinct parameters of a consumer's feet. We spend a whole lot of time trying to find comfortable shoes, and sometimes we don't even wear the shoes we bought.
Shoes on the way
When someone ordering several sizes of same article, a large volume of products hangs up "on the way" and does not for sale at the moment.
Corporations bear high costs in the operational processing and reverse logistics.
Due to the impossibility of trying on shoes, online sales cannot grow rapidly.
Lack of personalization
Shoemakers have no possibility to make shoes as comfortable as they could if they knew the distinct parameters of consumers.
We offer a more accurate selection of comfortable shoes, taking into account the distinct parameters of the feet.
Thanks to the 4Comfort Shoes, you get an innovative approach to sales by providing a personalized offer for each consumer. You will have a unique tool for quick comfortable shoes selection, focusing on the unique parameters of the consumer's feet and the digitized parameters of the manufacturer's shoes.
Possibility of direct sales with minimal risk of return
Adapting the parameters of the shoes last to the target segment
Fast sale of illiquid products
Preparation of production for individual tailoring of shoes
Each of us has several pairs of shoes that we wear once or twice at most. It is quite difficult to find comfortable shoes. Moreover, when we almost blindly select shoes in an online store, taking into account only the generalized dimensional grid. In this case, the probability of buying comfortable shoes decreases several times.
One day my daughter and I spent half a day looking for sneakers for her and shoes for me. Both of us have not so very small size of the feet and the selection of the appropriate size is not an easy task. After 6 hours of fitting, we went home with nothing and did not get the desired result. After a long and fruitless search, I saw the need to create an online service for comfortable shoes selection, which will take into account the individual parameters of the consumer's feet. This is how we come up with idea creating 4Comfort Shoes service.
Founder, CEO 4fm, Prosci certified change practitioner